How The Digital Space Is Helping Nigeria’s Music Industry

Back in its early days, the contemporary Nigerian music industry’s focus revenue-wise was limited to physical music sales, fees from appearances and shows and for the more popular artists, endorsement fees from brands and companies that felt they could transfer their brand meanings to products and services. Those days are long gone as increased penetration of the Internet has brought about new revenue models, thereby necessitating that artists look for more technological means to market their music and brands. Continue reading How The Digital Space Is Helping Nigeria’s Music Industry

This New Online Platform Is the Wikipedia of Young African Fashion Designers

You don’t have to look too far to know that there’s more to African fashion than wax print motifs. And yet even the savviest industry insiders often have trouble thinking beyond the old clichés. Continue reading This New Online Platform Is the Wikipedia of Young African Fashion Designers