French Consumers Are Finally Embracing a Plant-Based Diet

In the country of foie gras and beef bourguignon, veganism is rising up and growing strong. In France, French consumers are finally opening their eyes to discover the horrors of the meat, dairy, and egg industries. Eating meat is becoming a more controversial topic, and animal rights advocates are holding anti-slaughterhouse protests. Continue reading French Consumers Are Finally Embracing a Plant-Based Diet

New Street Art Museum Opening in France

MAUSA Vauban Museum is the second museum opening dedicated to street-art  in France, located in the town of Neuf-Brisach (Haut-Rhin), and inaugurated on July 7, 2018. Indeed, to celebrate the 10 years of the Vauban citadel inscription as a UNESCO World Heritage site, this exceptional place which includes more than 1000m2 of interior spaces and more than 2 kilometers of galleries has passed into the hands of famous street artists. Continue reading New Street Art Museum Opening in France

Walk Into a Monet Painting at His Home in Giverny, France

To visit Monet’s Giverny is to walk into an Impressionist painting. Stroll the gardens and you will see how Monet’s visions of water lilies, flowers gardens and the Japanese bridge became some of the most beautiful paintings in the world. Continue reading Walk Into a Monet Painting at His Home in Giverny, France

Rémy Martin Distills Art Through Augmented Reality App to Promote Its Cognac

Another branding team has stepped up to the bar to order a tall glass of augmented reality for its marketing campaign, this time through a mobile app for Rémy Martin VSOP Limited Edition cognac. Continue reading Rémy Martin Distills Art Through Augmented Reality App to Promote Its Cognac

The French Riviera’s Summer-Long Design Celebration Opens Inside Architectural Landmarks

With a rich programme of exhibitions and events, Design Parade returns to the French Riviera for its 13th edition, taking over the Villa Noailles in Hyères for contemporary French design displays, as well as Toulon’s Ancien Eveche with a show dedicated to interior architecture. Continue reading The French Riviera’s Summer-Long Design Celebration Opens Inside Architectural Landmarks

Paris Museum Offers Picasso a Bigger Canvas as it Prepares for Reopening

Picasso museum in Paris prepares for reopening

It will have taken five years, instead of the planned two, and cost €52m but there will be celebrations in Paris this summer when the celebrated Picasso Museum reopens after a massive renovation.

The transformation of the magnificent 17th-century Hôtel Salé, a baroque mansion in the Marais district, one of the oldest areas of the French capital, has been controversial because of the time it has taken and the considerable budget overspend.

However, the museum’s president, Anne Baldassari, said during a tour of the site on Tuesday that the result would be worth the wait and “do justice to the extraordinary collection” of Picasso masterpieces.

As workers rushed to complete the new galleries and lay out the new garden, complete with massive pergola, everyone insisted the building would be ready for the Picasso collection to be installed at the end of May, ready for opening in June. FULL STORY Continue reading Paris Museum Offers Picasso a Bigger Canvas as it Prepares for Reopening