Fashion Start-Up Walls of Benin is Out to Disrupt the Europe-to-Africa Loungewear Status Quo

An ambitious fashion start-up business is producing high-quality sleepwear and loungewear in Africa and exporting it to Europe.

For centuries, fashion’s raw materials – silk, cotton, hides – have made their way across the ocean from Africa to the capitals of fashion, such as London, Paris and New York. Only a fraction of what is produced – clothes, shoes – and tons of discarded second-hand garments make their way back, at hugely inflated prices or as charity donations. Walls of Benin, an ambitious fashion start-up, is seeking to disrupt this historical status quo by building factories to process loungewear in Africa and do the reverse: export the finished sleepwear apparel from Africa to wealthy Europe.

Walls of Benin is named after the famous 16th-century Kingdom of Benin, in what is now modern Nigeria. The company is the brainchild of Chi Atanga, 31. He calls himself “the chief evangelist” and not the CEO of Walls of Benin, because, he says, the goal is “to spread soft power through culture”. Read More via ThisIsAfrica.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s