An ambitious fashion start-up business is producing high-quality sleepwear and loungewear in Africa and exporting it to Europe.
For centuries, fashion’s raw materials – silk, cotton, hides – have made their way across the ocean from Africa to the capitals of fashion, such as London, Paris and New York. Only a fraction of what is produced – clothes, shoes – and tons of discarded second-hand garments make their way back, at hugely inflated prices or as charity donations. Walls of Benin, an ambitious fashion start-up, is seeking to disrupt this historical status quo by building factories to process loungewear in Africa and do the reverse: export the finished sleepwear apparel from Africa to wealthy Europe.
Walls of Benin is named after the famous 16th-century Kingdom of Benin, in what is now modern Nigeria. The company is the brainchild of Chi Atanga, 31. He calls himself “the chief evangelist” and not the CEO of Walls of Benin, because, he says, the goal is “to spread soft power through culture”. Read More via ThisIsAfrica.