Self-Service Showroom For Danish Fashion Brand Pieces

Danish fashion brand Pieces has opened a new showroom, called ‘Her Social Studio,’ at its headquarters in Aarhus. The showroom seeks to immerse customers in a multi-faceted hub for co-creation and brand storytelling.

The space has been designed by Dalziel & Pow, which has evolved a store concept it developed for Pieces in Den Bosch in 2016. It will be used for a range of uses, including brand activations and engagement projects, staff training, VM testing,  and styling sessions. It will be used to immerse visitors – including franchisees, partners and staff – in the Pieces brand. Read More via RetailDesignWorld.

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