For many Summerfest attendees, the Big Gig is about music, cold beer and unique festival foods, but on the walk from the South Gate to the American Family Amphitheater you’ll also find the Taiwan Excellence Experience Zone, an exhibition of Taiwanese products and companies looking to find their way into the U.S. market.
More than 50 products are on display at the booth, everything from a phone-controlled dancing robot to a portable karaoke machine to a saxophone to haircare products to a massage chair. The products on display are all winners of the Taiwan Excellence Awards, which recognizes companies for innovative research and development, quality, design and marketing. They also serve as examples of domestic Taiwanese industries and are marketed internationally by the government to shape the image of the country’s businesses. Read More via BizTimes.