You don’t have to look too far to know that there’s more to African fashion than wax print motifs. And yet even the savviest industry insiders often have trouble thinking beyond the old clichés. It’s something Nisha Kanabar and Georgia Bobley are hoping to change with a new online platform that showcases the full breadth and depth of design on the continent. “The industry here is so fractured. People in Nigeria know little about what’s happening in Kenya or Mozambique, for example,” says Kanabar, a native Tanzanian, who cut her teeth as a fashion marketer working for the likes of both Indian and American Vogue. “Our question was: How do we connect the dots between the different countries?”
Launching today, Industrie Africa is the digital answer to a traditional showroom, housing over 80 designers from 24 nations across Africa. It took Kanabar and Bobley, a born New Yorker based in Dubai, one year to cover ground at all four corners of the continent, and cull the brightest and best designers. Read More via Vogue.